Prestige car insurer follows their nose.

Prestige car insurers, Prestigecarinsurance.com like to lay it on thick. Prestige car insurance that is. Prestigecarinsurance.com likes to splash out on prestige car insurance, so you, their valued prestige car insuring clients, don't have to. Famed prestige car insurers Prestigecarinsurance.com will follow any prestige car insuring scent to ultimately source, seal and deliver the very finest quality of prestige car insurance to you. If prestige car insurers like yourselves could bottle prestige car insurance, the Prestigecarinsurance.com way, then you too would be on to a sure fire prestige car insurance winner. Indeed. Prestige car insurer and top writing chap here at Prestigecarinsurance.com assumes the Lotus position.

There are multitudes of differing ways in which automotive manufacturers can flog their merchandise. Either build a half-decent car in the first place, or, if Vauxhall, produce so damn many, so damn cheaply, that rivals simply give up the ghost. If all else fails you can of course develop your own scent. This is the road British sports car makers Lotus have signalled their intentions of going down, in a somewhat odd corporate branding exercise to extol its balsa-wood virtues in the good olde US of A. The fragrance - for men - was launched with a great deal of razzmatazz, and almost by stealth, at a recent celebrity-festooned event at Lotus's Manhattan dealership. Not one to miss a God-given opportunity to see top-heavy Playboy magazine models (and more formerly attired representatives) in the vicinity of their spanking-fine bodywork, Lotus invited a gamut of top-heavy playboy magazine models to their bash. Because they could. So what could possibly add to this heady cocktail of skimpily-clad sportscars, exorbitantly-polished fillies and a chance to enter some sort of glorified tombola? (Ok - ever so slightly more upmarket given that each guest were handed a golden key, and one key opened a glass box with details of a 3-day luxury holiday at an exclusive Caribbean resort)

The vodka-company soaked sponsored event was seen as the ideal PR vehicle in which raise Lotus's almost non-existent profile stateside, as well as the output of senior Lotus managers pheromonal activity - as a side effect of being in such close proximity to Joanna Krupa and the company she normally keeps. Therefore a quick blast of the old cologne el Lotus may prove a winning strategy. A copiously-perspiring Lotus rep attending the knees-up obliged Prestigecarinsurance.com's persistence and mootedthat the fragrance "Gives one a feeling of driving through the Mediterranean in an Elise - the open top of the car, the smell of fresh flowers and the water". Which is arguably better than giving one a feeling of a 70's-print decored bathroom of a squalid bed-sit in West Bromwich ; whereby you're making yourself marginally presentable for an evening on the pop it has to be said. Targeted at men aged 20 - 45, the fragrance will be hawked around various shopping malls in the US this autumn. Additionally, there will be similarly-perfumed Lotus-insignia-ed shower rubs and roll-on deo's.

Lotus are not alone in pandering to the toiletry needs of men some way above their station in life, as several big automobile names have launched their own aftershave ranges too. And some are frankly less appealing than Hummer. Harley-Davidson's rancid aroma of warm-grease won't exactly be flying off the shelves either. Ferrari is a different proposition however. An ample fluid dollop of Ferrari Red after shave lotion enable even the most ardently facially challenged Michael Schumacher doppelganger to exude an aura of cool.

If you're speaking the epitome of cool though, then prestige car insurers Prestigecarinsurance.com is what you should envelop yourself in this season. And every other prestige car insuring season for that matter.