Prestige car insurer goes back to what they know. That'll be Prestige car insurance then.

The following will make sense if you're one of the many prestige car insurers who have followed the unfolding TVR story. If you're not one of the many prestige car insurers this prestige car insurer speaks of, then you should be. Forget about all other prestige car insurance, and just remember how much your TVR means to you. Right. So it's our prestige car insurance from hereon in then... "You're brilliant, I love you, the clients love you, they love what you do to our cars and the way in which you do it, you're the best in the business, demand is high, there's absolutely no way peasants in some Chechnya outpost could do the job better/more competitively, have a massive pay rise, have a company car, have your Christmas bonus 6 months early!

No, sorry, you're rubbish, I hate you, the clients hate you, they hate what you do to our cars and the way in which you do it, you're the worst in the business, demand is non existent, peasants in some Chechynian outpost could do the job better/more competitively, take a massive pay cut, give me that company car back, forget about a Christmas bonus, in fact pack up your tools and bugger off.

Oopps, made a mistake, you're brilliant, I love you, the clients love you, they love what you do to our cars, etc.."

Welcome to the mildly schizophrenic world of TVR owner, and professional Russian Nikolai Smolenski. Being Russian and having more money than must offset your equilibrium. Take the other professional Russian we know about over here; himself without any mafia connections. Roman Abramovich is so ludicrously well off he throws all his money away on glass-bottomed luxury yachts and pretend strikers who are rubbish in front of goal. But then at least he doesn't sack his entire workforce only to reinstate them again a few weeks later.

That's exactly what TVR's Blackpool division are doing. After helping them clock-off and giving them their Chimera-shaped biscuit tins only recently, before the ex-workforce can apply for their fork lift truck licences, they're back. And back in the shadow of the Blackpool Tower too. They've been reinstated as demand for TVR's products picks up you see. With the Lancastrian factory set for a shut down, local property developers were rubbing their hands with glee. They still are mind, as TVR have relocated. But less further a field than critics first thought. To another site in town after discussions with the local council; who themselves were probably only too pleased to help relieve Mr. Smolenski of his needlessly weighty wallet contents.

The company "has experienced an upsurge in confidence in the TVR brand", it said in a statement. "The authorised TVR dealer network is also reporting an increase in both enquiries and sales. "They continued, in between gobfulls of delicious Humble Pie. A northern delicacy apparently. "In order to satisfy this growing demand and to cope with the company's ongoing expansion plans, TVR has announced that it will be reinstating the workers that it temporarily laid-off earlier this year." I wonder if the sacked workers considered it temporary as they trudged away with their P45's tucked into their overalls. Such an about turn in fortunes means that TVR is also well-placed to give a bit of business Ricardo's way too. No, and Ricardo isn't Smolenski's south American based 'runner' either, if that's what you're thinking; it's the company name atop the letterhead of an engineering consultancy who are about to be signed up to TVR's proposed new engine development programme. A tie-in that will ensure TVR's international emissions compliance.

"Our alliance with Ricardo allows us to advance our technical capabilities to achieve our aims at an accelerated rate," said TVR owner Nikolai Smolenski. Or rather those were the carefully chosen words of his interpreter I should imagine, as visions of his wife and kids back home with Kalashnikovs next to their heads flashed before him. "My intention to expand the sales and distribution of TVR cars throughout Europe , the USA and markets throughout the rest of the world is a key part of the business strategy." Added Nik/perspiring multi-linguist. Those of you with TVR's, old or new, might be pleased to know that this prestige car insurer insures the lot for you. In very nice little packages, the sort that won't make you lie awake at night sweating over. Why not give this prestige car insurer a bell today, to see just what they can 'arrange' for you.